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The Who, What, When, Where, Why & How of Legal Advertising - Group Matrix

In this technological age it is becoming harder and harder each day to decide when, where, how and why to market your business.

“Who” & “Where”

To whom and where should I advertise? This question, particularly with attorney advertising, becomes harder to answer each day as technology seems to continually offer new mediums daily to reach your consumers. Knowing your consumers is the best place to start.

  • Geography. How big is your net? How far is someone willing to travel for your goods or service?
  • Demographic. Who is your consumer? Is it a niche or is it a product or service for anyone?

This will give you a good start to begin exploring the different options and finding the right fit for your advertising dollars. Browse our portfolio page for examples of how we advertise attorneys in various outlets from tv ads, print ads, and online.

“What”

What should I advertise? If you don’t know, you probably don’t have a product or service to advertise.

“When”

When should I advertise? Depending on the type of business this may vary. e.g. Seasonal, weather related or year round. Many businesses make the mistake of only advertising when business is already in its peak and neglect the off months which can be detrimental to your brand, “Out of Sight, Out of Mind”.

  • Marketing is something you want to do year round. When business is good you want to be already top of mind and top of preference to the potential consumer.
  • Knowing your consumers is the best place to start. Geography. How big is your net? How far is someone willing to travel for your goods or service? Demographic. Who is your consumer? Is it a niche or is it a product or service for someone?

“Why”

Why should I advertise? Even companies that are monopolies advertise to maintain an image or introduce a product. You are relying on hope instead of taking control of your business if you aren’t letting consumers know who you are, where you are, how you do it and why you do it.

“How”

How should I advertise? With so many options today, it’s best to hire professional marketers that know your industry and have a successful track record of growing businesses within it and let you (the business owner) focus on your business and its consumers. You wouldn’t build your own house unless you were a professional builder so why try build your business if you aren’t a professional marketer?

Call 800-986-6669 or Contact Group Matrix today to see how we can help your business.

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